21.5% of Romanians trust ASIROM
ASIROM is the insurance company that Romanians trust the most, according to the survey Trusted Brands 2010, conducted by Reader's Digest, surpassing in this chapter ING Asigurari de Viata, the leader of last year.
"For over 19 years, ASIROM has been the traditional insurance company of the Romanians, giving them the security and the comfort they need, always defining the local insurance market trends", company representatives said when granted this award.
According to the survey, ASIROM finds itself, along BCR and VISA, among the brands from the financial field that Romanians trust the most.
Results of the study in Romania have shown changes in perception and confidence level compared to previous years. Thus, with a 21.5% share, ASIROM surpassed, on the insurance companies segment, ING Asigurari de Viata, the winner of 2009, while in the banks category, BCR has retaken, with a 27% share, the position of leader it had lost in 2008, when it was surpassed by BRD.
Trusted Brands 2010 was conducted simultaneously in 16 European countries, including Romania, respondents disposing, in order to choose from, of 20 categories of brands common to the 16 countries and a number of maximum 18 local categories. Respondents did not receive the response options, but were asked to nominate the brands they trust and then to evaluate them based on "Quality", "Excellent value", "Powerful image" and "Understanding the customer needs".
Author: Andreea IONETE
on 20.05.2010
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