ASIROM started the rebranding process
Insurance company ASIROM starts an ample rebranding, brand communication and brand engagement process. At the end of this program, the ASIROM brand will keep the tradition of the 17 years in which it has continuously been the company in which all Romanians trust, but at the same time will be perceived as an active and modern brand, which keeps pace with its market and clients.
The implementation process will take two months and will consist both on classical advertising programs (TV, newspapers), but also in atypical programs of brand engagement. Also, there will be programs at the most important points of contact with customers.
"Last but not least, we have already started an internal communication program, through which all ASIROM teams in the country to acknowledge that we are one big and powerful family and that ASIROM together with VIG will determine trends in the field of insurance through products and services proposed to customers ", Boris SCHNEIDER, General Manager of ASIROM stated.
"ASIROM is a traditional Romanian brand, with a high communication potential, but with an outworn and low differentiated image on the market, with a greater notoriety in the country than in the Capital. The challenge in this project comes just from us managing to point out and communicate to consumers the advantages/attributes ASIROM already has, but were not caught in a coherent communication and at the same time, to integrate them within the group. We chose to emphasize two of the most important attributes: reliable; alongside, anywhere in the country and the world. That has outlined a new brand personality for ASIROM: statornic friend of the Romanians", Catalin STROE, Marketing and Sales Manager, ASIROM, has declared.
The rebranding campaign will be implemented by the agency LMA - International.
Author: Mihaela CIRCU
on 26.05.2008
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