Exclusive: Nic de MAESSCHALCK, BIPAR: In times of crisis, added value is even more important than price
"It is in these times of crisis that added value is even more important than price, while competition plays a bigger role on the quality of the services", Nic de MAESSCHALCK, Director, BIPAR has said in an exclusive interview for PRIMM Insurance & Pensions Magazine.
"The general message to every intermediary is to never take it for granted! The client is the purpose of our existence. So, wherever you are in business, in an insurance intermediation business in particular - if you focus on your client, you build your own strategy, you choose your segment, you know where you want to go to between now and 5 years - whether u decide to remain small and working on a local level, or whether your ambition is to grow big and work on a national on even on an international level -, as long you have a strategy built and you are capable of giving your client the added value that he expects but also giving the insurer the added value it expects form you as an intermediary, then I am certain the business will do well. Of course, ee must be realistic, we are living in an economically difficult market, the crisis will have its consequences over the next years and we will have to deal with that", Nic de MAESSCHALCK added.
Author: Andreea IONETE
on 07.07.2010
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