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Low pulse for life in Europe


The European life insurance industry development perspectives seem to be tenebrous in the next period, mainly because of the global financial crisis. This fact has determined the clients' lack of trust into the financial institutions and has generated many problems in the insurance industry. This is one of the conclusion of the "World views for life insurance in Eastern Europe, CIS and Asia" Conference, organized by RUSSIAN Polis in Warsaw and where PRIMM - Insurance & Pensions Magazine was Media Partner.

"The life insurance tendencies that we see for the next period are negative. We can expect a growth rhythm slowing for all the industry and the disappearance of some market players", Olga RUF-FIEDLER, Life Insurance Specialist and ex-CEO, ING Russia&CIS, has stated. "We can also anticipate an unit-link policies popularity decrease, because of their investment component and the weak results registered by the funds this year. Regarding the bancassurance collaboration, we expect a lane from the life credit products to guarantee saving products".
According to Olga RUF-FIEDLER, the biggest industry challenge in the next period will be regaining the clients' financial institutions trust.

"The financial crisis led to smashing some exposures in insurance, like: "we are an international group, we are professionals, we are the ones you can trust". Consequently, the client will continue to search much more serious reasons in order to buy an insurance", Tomasz BLAWAT, President, ING Uslugi Finansowe Poland, has stated.

West Europe, CEE and the CSI States
In CEE and the CSI States the life insurance underwritings totalized EUR 18 billion in 2007. At the same time, if we differentiate two distinct European areas, the growth in life insurance in CEE was 21% compared to "only" 5.5% in the Western Europe in 2007.
But we have to remark, the underwritings volume concentration in the first four countries in CEE, after this criteria. Therefore, we can distinguish: Poland, Hungary, Czech Republic and Slovakia, which are responsible for two thirds of the total life underwritings volume.

Life insurance, an investment against protection
In the previous year, in CEE, the clients' appetite for unit-linked products has been remarked, in disadvantage for the traditional products which represented, depending on the country, between 30-60% from the total underwritings.

According to the specialists that took part to the event, the situation of the life insurance at the moment can be partially resolved through a reorientation towards the traditional products.
In Russia, the life insurance gross written premiums had the value of EUR 635 million (RUR 22.7 billion) in 2007, growing with 41% in comparison with 2006. For 2008 though, the Russian officials expect an underwritings decrease of 10-25% until RUR 20 billion (in the first nine months of 2008, life insurance in Russia registered a decrease of 21.4%, compared to the same period of the past year).

The conference also availed debates about the implementation of Solvency II, the importance of this fact being highlighted by the saying "Bisogna cambiare tutto per non cambiare nulla" ("All needs to be changed, in order for everything to remain the same"). CEIOPS General Secretary, Carlos Montalvo REBUELTA, talked about the necessity of a new system and about the fact that Solvency I is being overwhelmed by the present situation. According to CEIOPS representative, the European Solvency II implementation will probably take place in 2012.

Media XPRIMM has been represented at the event by Vlad PANCIU, International Markets Responsible and Oleg DORONCEANU, Russia&CIS Responsible.


Author: Vlad PANCIU, Oleg DORONCEANU on 20.11.2008




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