Mihai POPESCU aims to transform AVIVA into a solid player
Mihai POPESCU, the new CEO of AVIVA Romania, aims to bring the company in the black, even if not in the first years.
"The losses are an indicator of a company's commitment towards the overall market. Thus, a negative financial result can be a sign of massive investment", stated Mihai POPESCU, in the first day in which he activated as manager of AVIVA.
"One of the main objectives is to transform AVIVA into a company aligned to European practices, a strong, solid, long term player", said Mihai POPESCU.
For 2010, the AVIVA official estimates an increase of the company's results, in the context in which potential clients will become aware of the importance of financial protection, especially under the difficult current economic conditions.
Mihai POPESCU, whose appointment at the head of AVIVA is currently subjected to the authorinzing procedure at ISC, has joined the ALICO team (editor's note: back then, AIG Life) in January 2003, and the obtained results have helped him climb the hierarchy, up to the position of Chief Marketing Officer, held since 2008. Since the beginning of his integration in the company, Mihai POPESCU went through successive stages of professional preparation and training, following courses of management skills in regional structures of AIG. Thus, his previous experience includes management positions in sales and marketing at Procter & Gamble, Balkans Division, and CITIBANK Romania.
In the first three months of 2010, AVIVA underwrote, according to Specialty Review INSURANCE Profile, a premium volume of EUR 6.06 million, a nominal growth in European currency of more than 9% compared to the same period in 2009.
AVIVA group is present on the Romanian market through AVIVA Asigurari de Viata, AVIVA Societate de Administrare a unui Fond de Pensii Privat and AVIVA Investors Romania (acquired in November 2007).
AVIVA has begun its life insurance activity in Romania in 2000, currently having a portfolio of over 50,000 customers (excluding credit life insurance) and funds under management of GPB 27 million.
Author: Mihaela CIRCU
on 01.06.2010
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