PLATINUM Asigurari wants businesses of EUR 6 million in 2010
PLATINUM Asigurari-Resigurari, a small sized company on the Romanian profile market (former CLAL Asigurari), has set as objective for 2010 achieving a premiums volume of EUR 5-6 million, compared to EUR 2.7 million in the previous year. The insurer begun this year with a new name and a new shareholding, being taken-over last October, from the Israeli shareholders, by VIENNA International Holding, for EUR 500,000, it having as associates Efraim NAIMER and Camelia TOMA, each with 50% of the share capital.
The company is beginning its activity with a new strategy, so that it will focus "on providing general insurance products and services, other than motor insurance, molded to individual needs, with coverage of complex risks", according to Efraim NAIMER, CEO, PLATINUM.
Based on losses registered by the insurers on the motor segment, which is also why the company gave up MTPL insurance last year, "the stakes will be on property insurance and third party civil liability insurance. We will focus both on the corporate area - SMEs -, as well as on the individual persons segment", explains Anca BABANEATA, Deputy General Manager, PLATINUM.
The sales will be made by its own force (30 employees) and with the 35 agents of the company, online and through insurance brokers (partnerships with over 50 brokers being signed), an objective of the company being also to develop the relationships with banks.
The company's activitiy will focus on Bucharest, "that cumulates 55% of the volume of underwritings at national level, a possible extension being possible along with the underwriting of mandatory household insurance policies", points out Efraim NAIMER. Remember that PLATINUM is one of the main founding members of PAID, the Insurance Pool Against Natural Disasters, participating with 15% to its share capital.
PLATINUM has a share capital of RON 61.93 million, a solvency margin (totally available) of RON 14.9 million, and since its foundation (2006) there have been invested over RON 65 million in the company. The insurer ended 2009 with losses of RON 9 million, and in the period 2006-2008 it recorded losses of RON 40.81 million, according to ISC data.
"The main interest is not the turnover, but building a balanced and sustainable portfolio, the organic growth of the customers base and strengthening relationships with our business partners", state the company officials.
Author: Oleg DORONCEANU
on 11.03.2010
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