Rangam BIR: Market is more than boosting the top line
After ALLIANZ- TIRIAC has held supremacy on the Romanian market for a long time, according to preliminary results of the first half, this position will be taken by ASTRA Asigurari. However, considering the difficult conditions in the economy at this time, the ranking at the end of the year will be difficult to estimate. Moreover, according to the General Manager of ALLIANZ- TIRIAC, Rangam BIR, being the first company in the market means an aggregate of attributes that the company is forced to possess in an increasingly stronger competitive environment.
"For us, being the market leader is not just a question of boosting the top line we have. When we view ourselves as a market leader, we view ourselves as a market leader in range of factors. For example, the brand of ALLIANZ- TIRIAC is an extremely strong brand, which defines certain standards, which defines certain expectations the clients have towards us, in terms of what we offer to our clients, what kind of promises we make and what we can deliver", explained Rangam BIR, in a XPRIMM Publications interview.
Also, reputation, financial strength, stability and guarantees that a company offers are other attributes that define the concept of "market leader", important for clients as well as for the authorities and shareholders, especially in the current economic context, considers the ALLIANZ-TIRIAC official.
"I believe that, when the clients are looking to buy, they are looking at all these aspects. The ability to sell is not simply defined by boosting up sales in a big way, but also by the other values that we, as a company offer to our clients", stressed Rangam BIR.
After the first six months, the first position in the market was occupied by ASTRA Asigurari, consolidating it's place occupied by the first quarter by a business growth in euro of about 44% and on the background of drops at ALLIANZ-TIRIAC ( the second position ) and OMNIASIG ( the third position ).
VAT hike further contraction of credit and leasing markets, as well as the changes in the tax system of insurance agents are other determinant factors for companies towards reaching their objectives set for the end of 2010.
You can watch the complete video with the first interview granted to the Romanian press by the new General Manager of ALLIANZ- TIRIAC Thursday afternoon in XPRIMM News.
Author: Andreea IONETE
on 02.09.2010
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