Rebranding at ASIROM
The Romanian based insurance company ASIROM will start in May a complex rebranding
process, outlining the affiliation to VIENNA Insurance Group (VIG).
"We intend to develop the company's positioning as a retail insurer. We aim also
to expand the brand's notoriety for SME segment which represents one of our main
targets for 2008", Boris SCHNEIDER, General Manager of ASIROM had declared.
According to the official, the total investments will be substantial, but the
budget calculating process is not finished yet.
"There is a sign for the market, or our clients, for employees, that we are a
strong Romanian company, part of a big European family", Boris SCHNEIDER added.
Currently, the major shareholder of ASIROM is VIG, with 98.5% shares. The company
will also implement a double management system, including a Supervisory Council
and a Directorate.
Author: Alexandru CIUNCAN
on 25.02.2008
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